The Algorithmic Standard

HOW WE JUDGE

We do not accept applications. Businesses are identified purely through data analysis.

01

Customer Sentiment Score

Nominees must maintain a weighted average rating of 4.5 Stars or higher across Google, Facebook, and TripAdvisor over a 12-month trailing period.

02

The "Independence" Test

We rigorously filter our database to exclude franchises, public listed companies, and venture-backed chains. The award is strictly for owner-operated SMEs.

03

Operational Tenure

Businesses must have been trading for a minimum of 24 months. We verify this via Companies House (UK), State Registries (USA), and domain age data.